Saatchi & Saatchi New York enlists a mischievous child to make messes that need cleaning
Kids say the darndest things. Like "This is where I keep my meatballs" while digging in a pocket. Saatchi & Saatchi New York’s latest series of ads for Tide Stain Maker features 4-year-old Jeremy Maguire, who joined the cast of ABC’s "Modern Family" last year, playing the latest incarnation of Sofia Vergara’s son Fulgencio. In a 30-second spot, he explains in detail how to make mud pies (basically). A 15-second spot covers where he keeps his secret stash of food. While Tide logos appear onscreen throughout both spots, the message is implicit: only Tide can clean this up.