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T-Mobile

Mobility Data...

Embrace the future with insights into the power of mobility data.

Miles Fisher, senior director of ad sales and strategy at T-Mobile, joins Campaign US editor Alison Weissbrot in a fireside chat about the critical challenges for the modern marketer. Fisher dives into how T-Mobile's approach in advertising is unique, the importance of mobility data for brands and agencies and how it is helping enable targeting consumers based on their genuine app interests and behaviors, define the future of customer interactions and the fluidity of the customer buying journey.

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