Gen Z spend all their time on TikTok and require more direction in the workplace than other age groups.
These are some of the misconceptions that frustrate young professionals we interviewed at the Campaign US BIG Awards in November.
Their responses below form part of a series, The Gen Z Perspective, in which we ask young advertising industry workers for their thoughts on trending topics and workplace culture.
Follow us on TikTok at @campaignus for more insights.
@campaignus Young people from the #advertising industry list misconceptions about #GenZ that annoy them #advertising #advertisingtiktok #advertisinglife ♬ original sound - Campaign US