MillerCoors and Mekanism's new beer campaign will literally make you say, "Wait, What?"

MillerCoors is about to dominate your social media feeds with a series of meme-based explainers for its new line of beer, Two Hats. The fruit-infused brew is being targeted towards 21 to 24-year-olds. As such, creative agency Mekanism, alongside its in-house social media agency Epic Signal and production company Sister, have exploited what millennials do best: communicate through ridiculous visual-based storytelling, like the "shocked man" meme you’ll recognize in this YouTube ad released on Wednesday. The "Wait, What?" campaign will be pushed online by a load of social media influencers.

Credits

Creative Agency
Founder/Executive Creative Director
Head of Creative/Design
Creative Director
Jr. Art Director
CEO/President
Managing Director, Chicago
Brand Director
Senior Brand Manager
Head of Production
Sr. Producer
Talent & Traffic Mgr
Head of Strategy, East
Planning Director
Social Media Agency
Managing Director
Director of Social Strategy
Senior Content Producer
Copywriter
Junior Art Director
Senior Social Strategist
Influencer Strategist
Production Company
Director
Producer
Production Designer - Max Smith
1st AD
Phantom Tech
1st AC
Gaffer
Key Grip
Production Manager
Makeup
Editorial
Editor
Assistant Editor
Post Producer
Color
Colorist
Mix
M2
Audio Engineer

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