MillerCoors and Mekanism's new beer campaign will literally make you say, "Wait, What?"

MillerCoors is about to dominate your social media feeds with a series of meme-based explainers for its new line of beer, Two Hats. The fruit-infused brew is being targeted towards 21 to 24-year-olds. As such, creative agency Mekanism, alongside its in-house social media agency Epic Signal and production company Sister, have exploited what millennials do best: communicate through ridiculous visual-based storytelling, like the "shocked man" meme you’ll recognize in this YouTube ad released on Wednesday. The "Wait, What?" campaign will be pushed online by a load of social media influencers.