Military veterans' resumes hidden in plain sight across U.S.

Camouflage is worn by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel even more invisible. BBDO and AT&T have teamed up to create a campaign that showcases the telecoms company’s commitment to hiring 20,000 veterans by 2020. The effort, which will run in Atlanta, Dallas, New York and Washington DC, includes wild postings, print, static and digital bus shelters, and a large painted wall in New York, and highlights real resumes from veterans who are now employed by AT&T.

Credits

Chief Creative Officer, Worldwide, BBDO
Chief Creative Officer, New York, BBDO
EVP, Group Executive Creative Director, BBDO
Executive Creative Director, BBDO
Executive Creative Director, BBDO
Creative Director, BBDO
Creative Director, BBDO
Associate Creative Director, BBDO
Associate Creative Director, BBDO
VP, Director of Project Management, BBDO
Senior Project Manager, BBDO
Associate Art Producer, BBDO
Creative Director, Studio Head, BBDO
Art Producer, EG+
Sr. Production Artist, EG+
Copy Editor, BBDO
Content Management Lead, BBDO
Motion Design Lead, BBDO
Motion Designer, BBDO
Managing Director, BBDO
Managing Director, BBDO
SVP, Senior Director, BBDO
Account Director, BBDO
Account Supervisor, BBDO
Account Executive, BBDO
Account Executive, BBDO
Chief Strategy Officer, BBDO
EVP, Head of Integrated Planning, BBDO
EVP, Head of Brand Planning, BBDO
Senior Brand Planner, BBDO
Communications Planner, BBDO

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