Microsoft serenades Apple with song of peace

A holiday truce in the spirit of good tidings and subtle branding

If only all wars were so easily settled. On Nov. 16, a team of hand-selected Microsoft employees walked to Apple’s flagship store on 5th Ave. in New York to sing a song of peace, specifically "Let There be Peace on Earth." Luckily, Apple responded better than McDonald’s did when Burger King made a similar proposal of unity. There were hugs; good feelings; and, of course, a resulting commercial, courtesy of McCann Erickson’s M:United. A 60-second spot will air on TV starting Dec. 3, and a 2-minute video will live online.


CVP Global Advertising
Senior Director Marketing Communications
GM, Global Advertising
Director – Global Marketing
Director – Global Advertising
Group Marketing Manager
Senior Marketing Communications Manager
Director Team
Managing Director – live action/EP
Executive Producer
Line Producer
Music Team
Music Director
Composer/choir director
Rock Paper Scissors
Executive Producer
Post Producer
Agency team
Co-Chief Creative Officers
Executive Creative Director
Executive Creative Director
Creative Director, Art
Director of Creative Technology
Art Director
Senior Copywriter
Jr Copywriter
Jr Copywriter
Jr Art Director
Director of Integrated Production
Executive Producer
Junior Producer
Interactive Producer
Executive Music Producer
Strategy Director
Senior Digital Strategist
Account Managing Director
Group Account Director
Group Account Director
Global Implementation Director
Group Implementation Director
Project Management Director
Group Account Director
Account Supervisor