Microsoft launches AI chatbot that talks like a Millennial...and more

Microsoft's Tay chatbot aims to help AI develop conversational understanding
Microsoft's Tay chatbot aims to help AI develop conversational understanding

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Microsoft develops AI chatbot that acts like a Millennial

Microsoft has created an artificial intelligence chat bot that is designed to become smarter the more people talk to it on social media sites such as Twitter.

The bot, whose Twitter handle is 'Tayandyou', has been dubbed by its creators as an "AI fam from the internet that's got zero chill."

It has been created to allow researchers to help AI develop conversational understanding and and communicate in a human way.

As well as being on Twitter it is also on messaging platforms Kik and GroupMe. It is explicitly aimed at 18-24-year-olds and speaks like a Millennial by incluidng emojis in its conversations.

Its conversation is based on public data and with editorial input developed by staff and comedians.

Source: Wired 

Dyson is developing an electric car

Dyson is developing an electric car at its Wiltshire headquarter with the help of money from the British government.

The company has previously refused to confirm it is developing an electric car, but the government appears to have accidentally disclosed Dyson is making one. 

A National Infrastructure Delivery Plan report published by the government included a footnote that revealed the government is funding Dyson to develop a new battery electric vehicle at its headquarters.

It is believed this will secure £174m of investment in the area and create over 500 jobs, the majority of which will be in engineering, according to the document.

Source: The Guardian

Next faces ‘toughest year since 2008’ financial crisis

Next boss Lord Wolfson says the company is preparing for the "toughest [year ahead] we have faced since 2008". 

It has slashed full-year sales estimates after the retailer blamed lower than expected sales on stagnant real wage growth.

Wolfson added: "The outlook for consumer spending does not look as benign as it was at this time last year.

"We also believe that there may be a cyclical move away from spending on clothing back into areas that suffered the most during the credit crunch."

Growth in restaurants, travel and leisure has been much stronger than that of clothing.

Wolfson’s comments accompanied a 5% rise in pre-tax profits at the retailer, which hit £821.3m in the year to January.

Source: The Daily Telegraph

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

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