AgencyTBWA\Media Arts Lab
SectorTechnology brands and Computers
"Father Time" features the pair on the set of a biopic
Michael B. Jordan pokes fun at retiring basketball star Kobe Bryant in the second comedic Apple TV spot from TBWA\Media Arts Lab set inside a movie production trailer. Taking a break from a biopic they are shooting about the NBA star, Bryant attempts to inspire the actor with historic game footage he calls up using Siri and Apple TV. But the Los Angeles Lakers legend, who ends his storied basketball career this week, quickly loses patience with Jordan after the actor describes it as a battle with "father time" and switches to a scene from "The Curious Case of Benjamin Button." Last month, "Game of Thrones" actor Nikolaj Coster-Waldau sang a Jeremih song in an Apple TV spot set in a trailer with actress Alison Brie.