Mercedes-Benz unveils pop-up at Intu Lakeside

The pop-up showcases a range of Mercedes-Benz models
The pop-up showcases a range of Mercedes-Benz models

Automotive brand Mercedes-Benz opened the doors to a pop-up retail space at Intu Lakeside shopping centre on Wednesday (6 April).

The outlet, which is designed to bring the brand’s offering to customers in a new way by giving them the chance to view its models up close, houses the latest A-Class and new C-Class Coupe, as well as the Fortwo Cabrio smart car. 

Consumers are also able to explore the brand’s remaining product range via interactive car configurator tables located within the pop-up. 

A Formula One car and merchandise from the Mercedes Amg Petronas range also comprise the space, meanwhile collectors items such as keyrings, baseball caps, jackets and luggage are available to purchase in-store. 

The brand has opted to install the pop-up following the success of similar ventures at the Bullring in Birmingham, Westfield Stratford and Intu Metrocentre in Newcastle.

Shoppers will be able to visit the space until 9 May. 

Earlier this week Volvo similarly revealed retail pop-ups. These are located within shopping centres in both Glasgow and Reading, and are designed to showcase its models as well as celebrate the Swedish tradition of Fika.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free