Open until the end of August, the 2,687sq ft pop-up store is located on lower Grand Arcade. Visitors can view two models on display, an A-Class hatchback and GLA SUV, as well as explore the entire Mercedes-Benz range on interactive touch-screens within the space, designed by The Green Room. Test drives at the Mercedes-Benz retail outlet at Cardiff Gate Business Park can also be booked in-store.
An array of merchandise is available, including Mercedes AMG Petronas Formula One baseball caps and accessories, worn by three-time world champion Lewis Hamilton. The store will also be running a weekly social media prize draw competition, inviting customers to take seflies with a replica Grand prix car to enter.
Andy Sinclair, director of Sinclair Mercedes-Benz and Smart, said: "We generated a tremendous response with our first St David’s pop-up shop, which attracted more than 25,000 visitors. It was fantastic for us to showcase our brands in a prime city centre location in the UK and in a completely different setting to our usual showroom environment. Now, with an enhanced facility that offers an outstanding retail experience to visitors whether they are interested in a new car or simply want to buy the latest Mercedes-Benz merchandise, we hope to attract even more people through our doors."
Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and Intu, Colin Flinn, regional director at Intu, added: "We are excited to once more welcome Mercedes-Benz to Cardiff, a key opportunity for brands in the West and outside of London."
Earlier this year, Mercedes-Benz unveiled a pop-up store at Intu Lakeside.
Read our sector insight on the automotive industry here.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Campaignliveus
