For men with Dixie plates, salad days are here to stay

Droga5 spot girds men with greens before a bevy of barbecues

Ahead of the 4th of July weekend, a new spot from Dixie attempts to unite veggie-loving men against the judgmental tide of barbecue culture. "We, the Salad Men," a 60-second online spot by Droga5 NY running on the paper products brand’s social media accounts, is part of the ongoing "Be More Here" campaign, which emphasizes interpersonal connection and encourages quirky activities, like eating in the dark. The current activation also includes .gif roulette, a rotating Facebook image that suggests salad recipes and weird ways to eat them.

Credits

Agency
Creative Chairman
Chief Creative Officer
Creative Director
Creative Director
Junior Art Director
Junior Copywriter
Chief Creation Officer
Social Producer
Global Chief Strategy Officer
Strategy Director
Strategist
Senior Communications Strategist
Senior Data Strategist
Data Strategist
Executive Group Director
Account Director
Account Manager
Associate Account Manager
Project Manager
Senior Director of Content
Senior Brand Director
Director, Brand Building
Associate Brand Manager
Social Media Coordinator
Production Company
Director
Producer
Editor/Sound Mixer

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