AdvertiserBreast Cancer Lebanon
SectorGovernment / Non-profit
Breast Cancer Lebanon makes mammography reminders a family affair
Memac Ogilvy Lebanon and WAHM productions teamed up to create an awareness campaign for Breast Cancer Lebanon. The commercial shows women remembering everything about their lives including when they first held their husband’s hand or how they struggled to stop their children wearing nappies. "Usually, she remembers everything," runs the commercial at the end. "But she might forget the mammography. Remind her once every year."