What A Melon to throw pool party in London

What A Melon to throw pool party in London
What A Melon to throw pool party in London

Watermelon-flavoured water brand What A Melon is celebrating World Watermelon Day by bringing a pool party to central London.

World Watermelon Day takes place on 3 August and What A Melon is celebrating by inviting Londoners to a pop-up pool party at Melon Mansions in Mayfair.

The activation will feature an open-topped bus, jacuzzi and watermelon swimming pool, and aims to bring a slice of summer to the heart of London. Guests will be able to sip on watermelon-themed cocktails, and enjoy tropical beats from the onsite DJ.

More: In June, Perrier celebrated its UK relaunch with a picnic party in east London. Veuve Clicquot is set to stage a hyperrealism experience at Wilderness festival, which runs from 3-6 August.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free