The automaker shows it's easy to be eco-friendly in a spot from David&Goliath.
Melissa McCarthy, like other actresses of her caliber, is a full-fledged brand. Her resume lists comedian, actress, fashion designer, writer, producer and now, Earth saver. In Kia's Super Bowl LI commercial, debuting today on Facebook Messenger, McCarthy can be seen protecting the rhinos, trees, icebergs and whales—which, she finds out, isn't easy. But, driving an eco-friendly Kia Niro crossover is a simple way to be green, as shown in the 60-second film, which will air during the third quarter of the Big Game.