What is your favorite app and why?
Twitter, because it’s become a great location for artists and networking.
What is your favorite social media trend right now?
Artist vs. art. I love seeing people and their creations. The stories are unlimited.
What is the coolest way you’ve seen a brand reach Gen Z?
Nike always challenges the human condition. Gen Z cares about humanity and the idea of athletes not appearing “superior” but “unique” in their own way.
What’s a trend you wish would stop?
Anything with oversaturated diversity. It looks forced and inorganic.
What do you do for fun?
I play video games, basketball, travel, spend time with friends, go out and make art.
What are you working on right now that you’re excited about?
I am working on a VR project, with mini experiments to support its growth.
What are some changes you want to make to the ad industry as your career develops?
I want to change the use of diversity. We shouldn’t be considered as a last minute fill-in to tick the box. Hiring more backgrounds increases the overall well being of a company. I want to tell companies to focus on that instead of a quota.
What are your top five tips to marketers hoping to connect to Gen Z?
1. Focus on creative hybrids (like a jock who also plays violin).
2. Be inclusive with identities.
3. Don’t overdo it. Focus on a simple storyline with tiny easter eggs.
4. Listen to what they care about.
5. Never be afraid to ask questions.
Drop a meme that describes your creative style.