Back to top Every year, I walk away from a day of moderating a live judging session for the BIG Awards invigorated, inspired and hopeful for the future.
In September, Campaign US virtually gathered 60 up-and-coming creatives working at different agencies across the country to judge the BIG Awards for the third year in a row.
Alongside senior creative mentors, these fresh faces joined each other in groups on Zoom to debate and evaluate the entries, listen to each other’s perspectives, get a peek behind the curtain of the award show jury room and, ultimately, learn to become better creatives.
As always, I was struck by how thoughtful, passionate and righteous this next generation is.
They care — not just about the future state of the industry, but the world. Diversity and inclusion matters to them fiercely, and they’re determined to make change. They’re not afraid to poke holes in ideas that seem purposeful on the surface but lack action to back them up.
They’re beyond just savvy online; it’s like a native language. They know which brands are funny and are getting social media trends right — but brands that promote online toxicity or misalign with their values will pay the price.
Most of all, they’re smart, ambitious, optimistic about the future of creativity and eager to do the best work for their careers. And they have pearls of wisdom beyond their years that executives, directors, VPs and managers of all levels can learn from.
Thank you so much to this year’s jury class of 2023 for your invaluable insight, and to the creative mentors who helped guide productive and informative discussions in the jury room. We look forward to celebrating the winners at an awards ceremony on November 15.
Now, introducing the Next Generation!
– Alison Weissbrot is editor-in-chief of Campaign US
Read more about what the Next Generation thinks about creativity, advertising and more here.
The Next Generation
Senior motion designer/art director, Glow
Mid-level copywriter, Leo Burnett
Art director, 22Squared
Senior copywriter, Dieste
Director of creative strategy, MAS
Sang Young Bae
Art director, Anchor Worldwide
Creative motion designer, 180NY
Associate manager, DoorDash
Associate designer, Jack Morton Worldwide
Manager, content and strategy, Mindshare
Art director, Battery
Senior art director, Evoke Kyne
Integrated marketing manager, Team Whistle
Owner, 7 Summits Creative
Senior copywriter, BBH USA
Art director, Highdive Advertising
Senior content creative, SuperBloom
Delivery project manager, inclusion experience and transformation, VMLY&R
Social art director, Dentsu Creative
Art director, Berlin Cameron
Senior art director, Tank Worldwide (Grey)
Art director, Team One
Senior producer, SparkLabs at AppLovin
Senior designer, VSA Partners, Chicago office
Mid-level art director, VCCP NA
Art director, Observatory/Crispin
Communications and marketing specialist, Grey Group
Art director, Lupine Creative
Senior creative strategist, Fractl
Senior connections strategist, Digitas
Senior copywriter, Razorfish
Associate director, social media, GSD&M
Creative director, HoneyWired
Creative strategy associate, My Code
Senior art director, Freelance
Copywriter, The Martin Agency
Associate art director, Alma
Presentation designer, Zambezi
Designer, 829 Studios
Global director creative excellence, Momentum Worldwide
Copywriter, Laundry Service
Creative copywriter, The Community
Designer, Lippe Taylor
Designer, Work & Co
Product marketing manager, e-commerce and ads, TikTok
Associate art director, Allen & Gerritsen
Senior creative, UX, Elephant
Copywriter, Gut Miami
Senior designer, 72andSunny
Senior art director, Pereira O'Dell
Strategist, TBWA\Chiat\Day LA
Creative, architecture and innovation, Amplify
Copywriter, Leo Burnett Tailor Made