AgencyWieden & Kennedy Portland
SectorFood and Drink and Fast food / Restaurant
The chicken chain returns to its roots with decades-old footage of founder Harland Sanders.
KFC has made a habit of announcing new and surprising actors in the role and spokesman Harland Sanders. Rob Riggle, Billy Zane, Jim Gaffigan, even Rob Lowe have donned the white suit. Now, the restaurant is rolling out a spot from Wieden + Kennedy featuring old footage of Sanders on a picnic. Norm Macdonald makes a cameo as a lesser, newer Colonel, skulking in the distance.