It’s been 23 years since AT&T gave the world its first banner ad, a 460x60 call to action ("Have you ever clicked your mouse right here? You will") that generated a now-unimaginable click-through rate of 44 percent.
Because we don’t think having that campaign on your resume should be a detriment to your career, we’re proud to present our inaugural Digital 40 Over 40, a list of the most talented, accomplished and relevant grownups in interactive marketing right now.
When we asked our readers to submit their nominees, we weren’t sure what we’d receive. In an industry obsessed with youth, would anyone voluntarily self-identify as over 40? Would we end up with a list of agency CEOs? Or worse, a list of nothing but middle-aged white dudes?
Clearly we had nothing to worry about. Below you will find a remarkable list of creatives, marketers, media planners, account executives, chief executives, PR professionals and technologists, each with his or her own unique contributions to the state of digital marketing, and the promise of even greater things to come. A few of them even helped create that first AT&T campaign.
We hope that this list serves as a reminder that millennials don’t hold a monopoly on digital skills or tech smarts. Congratulations to all our winners.