Mediavest wins Royal London's £10m business

Royal London: one-day cricket idents
Royal London: one-day cricket idents

Royal London Group has appointed Mediavest to handle its media planning and buying duties, previously handled by VCCP Media.

The contract covers all media including TV, outdoor, digital. A spokesperson for Royal London said there are plans to spend £10 million annually on media going forward.

Mediavest will be working in conjunction with White Spider Media – a business-to-business media specialist.

VCCP will continue to handle Royal London's creative advertising.

Emma Hill, group head of brand and sponsorship at Royal London, said: "We’ve come a long way in a year since launching Royal London’s new masterbrand in 2014.

"During the past year we’ve seen a major increase in brand recognition across all our key markets, but we have ambition to take the Royal London brand even further.

"We felt it was a good time to seek a different approach to media planning and buying. We were impressed by Mediavest’s clear understanding of the diverse objectives we’re aiming to achieve across the Group."

Steve Parker, co-chief executive of Starcom Mediavest Group UK, said: "We’re absolutely delighted to be working with Royal London.

"This is a fantastic and wide-ranging brief and through our partnership with White Spider Media we look forward to developing Royal London’s brand and business across their core markets and beyond."    

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