MediaLink announces staff reduction, furloughs and exec pay cuts due to COVID-19

"We are deeply committed to balancing the well-being of both our people and our clients during this challenging time."

MediaLink, owned by Cannes Lions parent Ascential, is feeling the impact of the coronavirus pandemic like the rest of adland, causing the company to put several cost-cutting measures in place in the U.S. 

"In reaction to the both the public health and economic factors resulting from the COVID-19 pandemic and in line with measures taken by our parent company Ascential pLc, MediaLink, like much of our industry, has made the incredibly hard decision to streamline certain areas of our business," according to a statement from MediaLink.

The statement adds: "This includes a combination of staffing reductions, furloughs in business functions that have been temporarily but directly impacted and voluntary pay cuts by executive leadership."

Campaign US understands that the furloughs are across areas of MediaLink that are not as active right now because of COVID-19, such as the event group and executive search and hiring. Additionally, people with knowledge of the matter expect Ascential to take similar action soon across its wider company portfolio. 

"We are deeply committed to balancing the well-being of both our people and our clients during this challenging time," said MediaLink in the statement on Friday afternoon. "Most importantly, we remain grateful for the hard-work and dedication of the talent and our continuing partnerships with our clients as we navigate through this challenging time."

MediaLink’s streamlining measures follow those of the major holding companies and a number of independent agencies in the advertising industry. Check here for a list of the ad agency job losses, pay cuts and furloughs in the last month caused by coronavirus.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free