Media360 audience crowns radio the king of media

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

Lucy Barrett, client director at Radiocentre, impressed attendees with a pitch in which she played the industry body’s appeal to Unilever chief marketing officer Keith Weed.

Barrett picked up 35% of the votes in the Media Challenge, a seven-way contest in which representatives from TV, radio, out of home, social, mobile, cinema and press battled to impress attendees.

She finished just ahead of ITV’s director of creative works and commercial marketing, Chris Goldson, on 33%. Goldson walked onto the stage wearing a huge alien costume - staging chosen to tie into Thinkbox’s alien-themed ad "The Broadcast", which he also showed to the audience.

The results were updated live on screen as additional votes were cast, meaning an interesting dynamic in the voting was unveiled: once TV and radio had emerged as the two frontrunners, almost all votes were cast for them, meaning they finished far ahead of the other five candidates.

They were:

  • Vanessa Clifford, chief executive, Newsworks

  • Ben Maher: sales and partnerships director, JCDecaux

  • Eimear Lambe, head of brand strategy, Twitter UK

  • Tom Linay, head of film, DCM

  • Libby Robinson, EMEA managing director, M&C Saatchi Mobile

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