My Media Week: Richard Dunmall, Media IQ

Richard Dunmall, president at Media IQ, lunches with Claudine Collins, tries his (very British) hand at a boom cycle class, firms up Advertising Week plans and reveals his man crush.

Richard Dunmall: president at Media IQ
Richard Dunmall: president at Media IQ


Monday’s alarm is painful for most of us. My daughter always wakes up at around 6.30am with what can only be described as "enthusiastic" singing – and today is no different. I find it difficult to match her energy levels after the few glasses of wine I had over lunch yesterday. Still feel guilty about drinking on what feels like a school night.

I’m in the UK for a few days for once, so it gives me a chance to catch up with the fantastic UK leadership team, defending Liverpool’s weekend performance alongside reviewing our progress against our strategic and financial goals. Things are certainly going better for us than the Mighty Reds’ season, I’m relieved to report.

Then follows a lovely lunch with Claudine Collins, which is always a treat. We don’t really talk about work, but we do laugh a lot, normally about Dom Williams. This is never difficult as there is always plenty of material.


Lots of 1:1s today. Joe who runs sales in the UK, Van who runs trading and Marcus who runs key accounts sales.

All of them are enlightening and energetic, and it’s great to see how well the UK business is doing. We’ve been in operation in both London and Manchester since 2010 so were early to the programmatic party.

We are constantly striving to differentiate ourselves in an overly-cluttered market, and our blend of great insights driving real business outcomes, resonates with brands and their agencies. Our team is outstanding too which hopefully allows us to stand out from the crowd.

Come lunchtime, I try boom cycle – 45 minutes of far too much shouting and high-fiving, certainly for WC1. I consider fist-pumping the instructor but can’t lift my arm. A British wave and thank you will suffice.

I spend the afternoon being abused by Steph (operations director) and Danni (EA). I definitely deserve it.

A quick evening call follows at home with our US operations director, Ryan and our US sales head, Michael. Things are going well. I then continue with my man-crush for James Martin by watching his latest series. What that boy can do with butter...


New York awaits today, catching an early flight with other moody business-types.

I head straight into the office on arrival and the energy of both the city and the local team lifts the fog of jet lag.


I awake at 4.30am and head to the gym along with all the others losing to jet lag. I feel smug and earnest, but also aware that I will be broken by 5pm, so my celebrations will be short-lived.

The day is spent with our excellent US team. Our business has really grown out there over the last few years and it’s great to see all the hard work paying off. We seem to be "on to something" in most markets and the US is no different.

We’ve seen an appetite to work with us across not just the New York area, but also in other big cities like Atlanta, Washington DC and Chicago, with more expansion to come. Advertisers seem to appreciate the insights we provide and the differentiation of our platform. It’s an exciting time for all.

I also have a chance to catch up with the Advertising Week activity we have planned in London and then later in the year in New York. We’ve really tried to increase our profile in the market recently and the plans look exciting.

As one of the main UK sponsors we are hosting three panel sessions and have an array of senior talent joining us for each. I’ll be chairing a session on "Moving beyond the cookie", while Paul Silver, our COO, will be chairing "Planning in a programmatic age" and "Connected data for business transformation".

We’ll also be hosting the Stand Up Live night with John Bishop at Ronnie Scott’s Jazz Club, which I’m already looking forward to.

Later in the day I summon up enough energy for a client dinner with Mediavest New York. All very fancy... and the dinner is nice too.


I’m up early (by choice this time) to catch the early flight home. Whenever possible I try to get home for the weekend and this plan seems to work.

I’m home by 8.30pm for the next instalment of dreamy James Martin heaven.

The lowdown

Age: 40
Favourite media: Mobile phone
My biggest inspiration: Family
Dream job: Airline pilot
Not a lot of people know this about me... I have two tattoos. Both are rubbish

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