My Media Week: Andy Atkinson, Trinity Mirror

We join Andy Atkinson, chief revenue officer at Trinity Mirror, for a week that begins on the French slopes, diverts to Glasgow for a comedic collaboration and ends with a new brief in London.

Andy Atkinson: chief revenue officer at Trinity Mirror
Andy Atkinson: chief revenue officer at Trinity Mirror


Not exactly your typical start to the week, as I wake up with a hangover in La Tania in France after one too many Jagers last night. This is the final day of our annual (self funded) company ski trip. It's the second year we've done it, and there are 26 of us in total.

We spend our final day on the slopes, then it's a late flight back to London and back to reality.

I'm just grateful to have no extreme sunburn or broken bones to contend with... unlike two other members of the group.


The day starts with a nightmare two-hour drive to Taplow for a strategy day. However, it's worthwhile as business leads from across Trinity Mirror have come together to address the challenges we face in developing and monetising our product from a print and digital perspective, both nationally and regionally.

Once the serious work is over, we finish the day with a civilised but fun team dinner, and it’s back home by midnight.


A large part of the morning is spent with our programmatic team. It’s an area of huge growth potential and we have a fantastic team. They fill me in on the new things they’ve been working on. Their data strategy and developments in server to server technology inspire and intimidate me in equal measure.

At lunch, I have a meeting with a tech partner to discuss an exciting project that involves integrating new technology into our digital offering. For now, I’m saying no more than that.

After lunch I have some agency meetings in the afternoon, and catch up with colleagues I haven't seen since last week. 


Once a quarter, I visit our team based in Scotland. So at the crack of dawn I’m at Heathrow airport for the short flight up to Glasgow.

I meet with colleagues at Media Scotland and we share best practice and look at further opportunities for collaboration.

The day culminates with attending the launch of Glasgow's International Comedy Festival, sponsored by our recently launched news site Glasgow Live.

Two brilliant local comedians sandwiched a highly inappropriate and somewhat jetlagged American comedienne, providing a timely example of the value of local that we’d been discussing throughout the day.


I fly back to London first thing, grateful for a day in the office after a week on the move. I catch up with two of our recent hires in the sales team to see how they're getting on – we’ve always had a collaborative and supportive culture in the team, and I’m determined to carry that on.

In the afternoon the invention team talk me through an exciting new brief that's come in, and it's right up our street with a focus on regional markets and digital, so fingers crossed.  

Overall it's been a successful week, but I'm looking forward to a couple of days to wind down and relax before we press on again next week.

The lowdown

Age: 47
Favourite media: TV for live sport, newspapers for the post-mortem
My biggest inspiration: my maternal grandmother
Dream job: manager, Middlesbrough FC
Not a lot of people know this about me... Eating a raw apple could kill me

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