Medalla Light brings 'Sounds From Home' to Puerto Ricans

The campaign by DDB Latina Puerto Rico captured the reactions of Puerto Ricans in the U.S. being reminded of their home country.

Medalla Light delivered the song of the coqui, a small frog native to Puerto Rico, to homesick Puerto Ricans in the U.S. The beer brand recreated the coqui’s sound on supermarket shelves across the U.S. Medalla Light installed hidden cameras in a grocery store in Reading, Pennsylvania, that captured the surprised and touching reactions of Puerto Ricans who were reminded of home.