McLaren 'Tooned' animation celebrates team's 50th anniversary

The new series of McLaren's animated TV series 'Tooned' celebrates the Formula One team's half-century with an intriguing new character voiced by British actor Brian Cox.

In the first of eight three-minute episodes, drivers Jensen Button and Sergio Perez, and Professor M, voiced by Alexander Armstrong, are gathered at an event to mark the anniversary when the mystery guest arrives.

Brand: McLaren

Client: John Allert, McLaren Group brand director

Agency: Framestore

Creative: Simon Whalley, executive producer 

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free