McDonald's 'Venez comme vous êtes' by BETC Paris

French brand campaign transforms people into emojis

A new McDonald's brand campaign in France imagines a world where everyone's head is replaced with an emoji. BETC Paris created the TV spot, which continues the "Venez comme vous êtes" ("Come as you are") slogan first used in a 2010 ad.

It is backed by a version of The Buggles’ "Video Killed The Radio Star" created for the campaign. The work was written by Samuel Moore and David Aronson, art directed by Juri Zaech, and directed by We Are From LA through Iconoclast.