McDonald's Singapore is welcoming the New Year around the globe with its 'All Day Sunrise' campaign.
Conceptualized by DDB Singapore, the sunrises will be live-streamed in 16 cities around the globe, including New York, Chicago, Los Angeles and San Franciso.
The campaign will start with Gisborne, New Zealand — the world's first city to witness sunrise 2015.
McDonald’s launched the campaign to promote McDonald's Singapore's extended hours for breakfast menu offerings from Jan. 1 to 4.
It will stream the world’s sunrises at http://getupandgo.sg/.
This article first appeared on campaignindia.in.