Spots by Leo Burnett Chicago show social media's celebration of the move
If you're dream in life is to be able to order McDonald's breakfast after the morning, today is the beginning of the rest of your life. McDonald's is finally caving to demand for an Egg McMuffin in the afternoon or whatever in over 14,300 restaurants nationwide.
To begin the dawn of a new era, an integrated campaign with three videos by Leo Burnett Chicago shows the fast food stalwart responding to real-life customer's request for pancakes and egg and cheese sandwiches such as "wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night."
The move comes after CEO Steve Easterbrook called for sweeping changes after a 9% decline in sales.