McDonald's serves up TV campaign announcing breakfast all day

Spots by Leo Burnett Chicago show social media's celebration of the move

If you're dream in life is to be able to order McDonald's breakfast after the morning, today is the beginning of the rest of your life. McDonald's is finally caving to demand for an Egg McMuffin in the afternoon or whatever in over 14,300 restaurants nationwide.

To begin the dawn of a new era, an integrated campaign with three videos by Leo Burnett Chicago shows the fast food stalwart responding to real-life customer's request for pancakes and egg and cheese sandwiches such as "wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night."

The move comes after CEO Steve Easterbrook called for sweeping changes after a 9% decline in sales.

Credits

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Client
Executive Vice President Creative Director
Senior Vice President Creative Director
Senior Vice President, Creative Directors
Art Director
Copywriter
Senior Vice President Executive Producer
Senior Producer
Senior Business Manager
Senior Talent Manager
Talent Manager
Assistant Music Producer
Managing Account Director
Account Directors
Account Supervisor
Assistant Account Executive
Account Manager
Executive Vice President, Planning Director
Planning Director
Vice President, Senior Attorney
Associate Director, Commercial Clearance
Production company
MJZ
President
Director
Executive Producer
Producer
Post production
Cutters
Grant Gustafson Editor, We Hear You
Tom Brassil Editor, Celebration
Michael Lippert Editor, Wuuuuuut, Sad Face
Flavor
Finish
Audio production
Another Country
Engineer
Colorist
Nice Shoes NY