McDonald's serves burger-themed dog-coats and wellies in Big Mac 'lifestyle collection'

Perhaps you're a hipster who's always wanted to complete your post-ironic wardrobe with a Big Mac-adorned raincoat, to dress your pug in a patty-patterned dog-coat, or retire at night by slipping between the sheets of burger-illustrated bedding. Alas, your life is incomplete. Until now.


Fast-food giant McDonald's has answered the prayers of Big Mac obsessives and unveiled a range of lifestyle items, each bearing multiple images of the brand owner's most famous burger.

Unfortunately for UK consumers, the ‘lifestyle collection’ is only available to burger fans in Sweden, where McDonald’s has launched a dedicated online shop selling Big Mac-branded wellington boots, his-and-her thermal underwear and dog coats.

The collection was launched at a show held in a Stockholm shopping centre, while profits from the sale of items will be donated to Ronald McDonald House Charities.

Brand: McDonald’s

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free