McDonald's to roll out table service at 400 UK restaurants... and more

McDonald's: rolling out table service at 400 UK restaurants
McDonald's: rolling out table service at 400 UK restaurants

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

McDonald’s to debut table service at 400 UK restaurants

McDonald’s is to refurbish 400 UK restaurants by the end of 2016, where table service will be introduced and plans to double the number of locations serving gourmet burgers.

The move, which comes as McDonald’s announced a 5% global sales boost during the last three months of 2015 , is part of CEO Steve Easterbrook’s plan to "reset" the business and make it a "modern and progressive" burger chain.

The group’s doubling of the number of outlets serving its Signature Collection gourmet burgers is a clear retort to the growing popularity of premium burger joints in the UK, a trend Marketing wrote about last year.

Source: The Guardian

Sportswear brand Under Armour signs up Wayne ‘The Rock’ Johnson

US Sportswear brand Under Armour has signed a partnership with former wrestler and Hollywood action star Dwayne ‘The Rock’ Johnson to create fitness content and co-develop clothing and gear bearing his name.

The collaboration will see The Rock promote aspects of the business inluding its Under Armour Connected Fitness platform. Under Armour has invested millions of dollars into its digital apps such as MyFitnessPal and MapMyFitness, and now controls the world’s largest digital health and fitness community

Source: Fortune

The Rock joins celebs including golfer Jordan Speith and ballerina Misty Copeland as one of the faces of Under Armour.

Dixons Carphone to close 134 stores

Dixons Carphone has said it will close 134 stores as part of its brand consolidation process, but insisted that the move will not result in any job losses.

The company said that the store closure process was driven by customer demand for its ‘3-in-1’ store concept, which combines PC World, Currys and Carphone Warehouse under one roof. It plans to invest around £50m into store refits.

The group revealed its plans while announcing its Christmas trading statement. The firm said it had enjoyed a record Black Friday, while like-for-like sales were up 5% in the 10 weeks to 9 January.

It said in a statement: "We have decided to launch a major programme to roll this format out across the whole market and put the portfolio into its long-term state. This will involve merging the remaining PC World and Currys stores and inserting a Carphone Warehouse.

"While this will reduce our store numbers by 134, we have been doing this - on a smaller scale - for some years and are very confident that the impact on sales and colleague numbers will be neutral or better."

Source: Dixons Carphone

In case you missed it...two longer reads

Entering the post-everything era

The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Adwatch of the Year: Find out the public's favourite and most memorable ads of 2015

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

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