McDonald's Malaysia 'Rasa Sayang' by TBWA Kuala Lumpur

McDonald's extends brand's "love" campaign to Malaysia

"Rasa sayang" translates roughly as "Feel the love," according to the agency. And with that theme, this good-natured spot, which uses a Malaysian folk song by the same name as its soundtrack, sets a nice tone. After the kids misbehave in adorable ways, the parents impose punishments that would be familiar to people in any country. Then they relent by buying Happy Meals.

Credits

Chief Creative Officer
Executive Creative Director
Head of Digital
Associate Creative Director
Head of Copy
Art Director
Senior Planner
Group Account Director
Account Executive
Project Manager