McDonald's extends brand's "love" campaign to Malaysia
"Rasa sayang" translates roughly as "Feel the love," according to the agency. And with that theme, this good-natured spot, which uses a Malaysian folk song by the same name as its soundtrack, sets a nice tone. After the kids misbehave in adorable ways, the parents impose punishments that would be familiar to people in any country. Then they relent by buying Happy Meals.