McDonald's "Iced latte" by Leo Burnett London

McDonald's takes on advertising clichés in the latest instalment of its "We could" campaign, this time promoting the iced latte.

In each execution, the messaging touches on the ways the brand could have advertised iced lattes in that particular channel, but chose not to. That includes depicting "a dramatic explosion of ice and coffee" and choosing to "linger on a single bead of condensation for way too long". The work was written by Andrew Long, art directed by James Millers and directed by Us through Academy Films.