Does a bear poop in the woods? Aldi answers this age old question with this week's top ad, which hit a 55% recall rate. Comparethemarket.com came in second at 52% and Maltesers took third place with 45%. McDonald's ad, trumping its use of free-range eggs set to Spandau Ballet's True, is in ninth place.
| Rank | Video |
|---|---|
1 |
Brand: AldiAgency/TV Buyer: McCann Manchester/UM ManchesterRecall: 55% |
2 |
Brand: Comparethemarket.comAgency/TV Buyer: VCCP/MEC
Recall: 52% |
3 |
Brand: MaltesersAgency/TV Buyer: AMV BBDO/MediaComRecall: 45% |
4 |
Brand: KingsmillAgency/TV Buyer: Contagious Content/MaxusRecall: 42% |
5 |
Brand: EDF EnergyAgency/TV Buyer: AMV BBDO/Havas MediaRecall: 40% |
5 |
Brand: Confused.com
Agency/TV Buyer: Publicis/PHDRecall: 40% |
7 |
Brand: Direct LineAgency/TV Buyer: Saatchi & Saatchi/MediaCom
Recall: 39% |
8 |
Brand: Webuyanycar.comAgency/TV Buyer: Driven/MEC ManchesterRecall: 37% |
9 |
Brand: McDonald'sAgency/TV Buyer: Leo Burnett/OMDRecall: 33% |
10 |
Brand: Mars BarAgency/TV Buyer: AMV BBDO/MediaComRecall: 31% |
Adwatch research was conducted from 19 to 23 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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