McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

The vast majority of consumers think brands should be doing more to combat litter - and McDonald's and Coke are the first that come to mind.

A study carried out by vaping retailer vapour.com asked 1,203 consumers in England which brands they most often saw as litter. 89% said McDonald’s, while 87% named Coca-Cola.

The burger chain and cola brand were some way ahead of the next three: Walkers (72%), Cadbury (65%) and KFC (64%). None of the other brands mentioned scored above 50%, with the next highest being coffee chains Costa (43%) and Starbucks (40%).

Worryingly for these brands, those surveyed did not regard litter as a minor issue. 57% considered it to be a problem, while 76% said they viewed a brand negatively when they saw its packaging among waste on the street.

A third (34%) said they would be less likely to buy from a brand they saw as litter. And a large majority saw it as the responsibility of brands to tackle the litter problem: 82% said businesses should be doing more, compared to 72% who wanted the government to do more.

The research also looked at the problem of littered cigarette butts

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free