McDonald's "Childhood is inside" by TBWA\Paris

McDonald's made a film for the Happy Meal that takes a tender and nostalgic look at childhood.

It celebrates children’s special relationship with the iconic red box, a tradition that is passed down through generations. The box becomes a boy’s daily companion and playmate, used to collect keepsakes such as a soap bubble and a pebble. In the end, viewers see that the boy kept the objects for the sole purpose of being shared with his loved ones. The work was written by Vincent Cusenier, art directed by Lucie Vallotton, and directed by Adam Berg through Excuse My French and Smuggler. 


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