McDonald's "AJ Tracey McSpicy" by Red Consultancy

McDonald's has teamed up with rapper AJ Tracey to promote its new McSpicy burger.

A branded McSpicy van and the burger feature in the artist's music video for his single Summertime Shootout.

The video, which takes inspiration from 1990s summer BBQ vibes, was directed by KC Locke through Swords & Eagles. The creative agency was Red Consultancy.