McCain to host immersive roast potato experience

The sensory journey will celebrate the humble roast potato (iStock)
The sensory journey will celebrate the humble roast potato (iStock)

McCain, famed for its chips, has announced plans to host an immersive roast potato pop-up experience coined Sunday Best.

The brand has partnered with the Robin Collective to create the experience, which will open on 23 October on London’s Maddox Street.

Guests have been promised a journey through the senses and a unique Christmas Day themed feast. Taste experiences on offer will include roast potato kebabs, roast dinner ice-cream 'Sundays' and a gravy fountain ripe for dipping spuds.

All serves at the event will feature McCain's new frozen roast potatoes. Entry is free and tickets available on a first-come, first-served basis through Biletto.

The Robin Collective previously worked with Pepsi Max to launch its Cherry Rooms sensory experience, while McCain recently activated in Brighton by creating the ultimate teatime experience.

More: In pictures - Krug launches high-end chippie in Covent Garden

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