Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

"Saturday Night Live" alum Maya Rudolph debunks the cleaning power of blue goop and artificial fragrances in new spots from 72andSunny New York for eco-friendly household goods brand Seventh Generation. Rudolph, who uses the products herself, brings her improvisational skills and a modern comedic sensibility to the traditional laundry room testimonial. The spots also encourage fans to ask competitors about their ingredients using #ComeClean. A mix of 15 and 30-second spots are running on broadcast and digital and in print.

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Managing Director
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Director of Production
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Designer
Writer
Executive Producer
Sr. Producer
Strategy Director
Sr. Strategist
Strategist
Group Brand Director
Co-Brand Directors
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Business Affairs Director
Business Affairs Manager
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Film Production Company Credits
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Executive Producer / Vice President
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Editorial Credits
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Executive Producer
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VFX Production Company Credits
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Sound Design & Mixing Credits
Sound Design & Mixing
Sound Engineer
Sr Producer

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