Maxus promotes Jen Smith to global creative director

Smith: former UK head of strategy
Smith: former UK head of strategy

Maxus Global has appointed Jen Smith, UK head of strategy and planning, as its first global creative director.

Smith will continue to be based in London and will report to Nick Vale, Maxus’ worldwide head of planning, and Nick Baughan, chief executive of Maxus UK. She will split her time evenly between Maxus UK and Maxus Global.

In her new role, Smith will aim to deliver outstanding creative work for clients, as well as expand the UK creativity leadership programme to all Maxus employees worldwide.

This year, Smith developed the bespoke creativity training scheme, in which 10% of Maxus UK employees were tasked with improving creative problem-solving and becoming creative champions to drive their learning across the agency.

She was named one of Campaign’s top ten media planners in 2015 and was credited with helping to win the L’Oréal business a year earlier.

Smith joined Maxus in 2013 as head of planning. She previously spent eight years at PHD, latterly as strategy director on the Unilever global planning team, responsible for the foods portfolio.  

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free