Mattel to open branded entertainment attraction in Liverpool

Mattel Play! is set to open in Spring 2016
Mattel Play! is set to open in Spring 2016

Toy manufacturer Mattel is to open its first European branded attraction in Liverpool.

Mattel Play! is set to open in Spring 2016. It will be housed within The Grand Hall at Albert Dock.

The 13,000 square foot facility promises a range of interactive play experiences across three themed zones. It will feature three of Mattel’s children’s brands: Bob the Builder, Fireman Sam and Thomas & Friends.

Guests will be able to help Thomas restore order to Sodor Island, and start a construction apprenticeship with the aforementioned Bob and sidekick Wendy. Mattel Play! is marketing itself as a ‘challenging, exciting and safe environment’.

The £1.5m facility will be operated by Heritage Great Britain, the group behind tourist destinations such as Land’s End and Snowdon Mountain Railway.

Julie Freeland, senior director, Global Live Events & Attractions at Mattel, said: "Liverpool is the perfect location and Heritage Great Britain the perfect partner for this new world-class attraction. Our brands are known and loved by children around the world and the architectural splendour of Albert Dock provides the perfect backdrop for launching our first Mattel Play!"

More: In pictures - Thomas & Friends Sodor Summer Fete lands at Lollibop

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free