Mathematics + creative + media = agency's magic formula
Yannick Bolloré, global chief executive of Havas, says the hiring of data scientists and developers has enriched the agency with new ideas and strategies.
For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: email@example.com or call (800) 381-0891.