To get into MasterCard's Pride parade bathroom, have a heart

A custom-built bathroom from McCann XBC welcomed all humans

Bathroom access has been a worrisome issue for the American LGBT community lately. But at New York City’s Pride parade on Sunday, a MasterCard-sponsored bathroom was open to anyone with a heartbeat. McCann XBC built the portable lavatory and equipped it with a fingerprint sensor and pulse monitor. When parade attendees placed their hands on the sensor, LED lights flashed in rhythm with their hearts, which opened a custom-built Bluetooth-controlled lock. The bathroom was attached to the MasterCard #AcceptanceMatters float and drew accoladesand attention from plenty of passersby.


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