Mastercard launches 'Start Something Priceless' campaign with Grammys spot

Mastercard launches its #StartSomethingPriceless movement today, which encourages people to share their pledges to pursue a passion or purpose and effect change. This morning, Ellen Degeneres shared a video featuring six musicians who have overcome personal challenges and confronted bias to pursue their dreams, as part of a tie-in with next weekend Grammy Awards. "Start Something Priceless" will focus on multiple passion points over the next year, like travel, music, sports and philanthropy, for events like the BRIT Awards, UEFA Champions League, Rugby World Cup, Australian Open, Cannes Film Festival, and the Arnold Palmer Invitational, as well as philanthropic causes like The World Food Programme and Stand Up To Cancer.