NEW YORK — Marriott has rolled out a new brand campaign for its Courtyard chain by McGarryBowen.
The "tour video" ad follows a guest dancing around a hotel, taking part in elaborate dance routines with the staff and other guests. He wakes up in his room to hear music still playing in his head and see his shoes still tapping.
The campaign, which began with a series of TV and online teaser videos, marks a shift in strategy for the brand, targeting a Millenial audience that likes to have fun while traveling for business.
Chief creative officer: Ned Crowley
Group creative directors: Oliver Dudley, Doug Behm
Associate creative director: Amy Rakowski
Managing director: Ida Rezvani
Account managing director: Alexandra Gordon
Account supervisor: Jonathan Frank
Assistant account executive: Megan Nickerson
Producer: Marianne Newton
Associate producer: Sarah Tomick
Production company: Little Minx
Director: Malik Sayeed
Editor: Rock Paper Scissors