Marmite "The summer of love not hate" by Adam & Eve/DDB

Marmite has dropped the theme of neglect in favour of a Woodstock-inspired campaign.

Adam & Eve/DDB created an online film that pits a folksy kitten against a rock monster in a musical battle over whether Marmite represents the summer of love or hate. Marmite has also launched new packaging and, with help from W Communications, is opening a café offering free meals to people who post positive messages on social media. The work was written by Shay Reading, art directed by Frank Ginger and animated by Andy Baker through Big Active.