Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot

Marmite: Dean Gaffney
Marmite: Dean Gaffney

Marmite sent its "Neglect Squad" to rescue former Eastenders actor Dean Gaffney from an embarrassing gig in an empty working man's club as part of its end #Marmiteneglect campaign.

The spread, which consumers famously love or hate, has created a YouTube spot that shows Marmite's helpline being tipped off about the neglected soap actor.

Gaffney is seen performing magic tricks to an empty room before a squad member enters to rescue him, approaching him with caution and urging "It's OK, I'm here to help", before Dean responds in disbelief: "You know who I am?"

The spot is part of Marmite's campaign to urge consumers not to "neglect" the spread. It builds on earlier campaigns that see the squad re-homing forgotten jars.

Brand: Marmite

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