Marks & Spencer "adventures in Christmas" by Rainey Kelly Campbell Roalfe/Y&R

Marks & Spencer has continued its "adventures in" campaign with a Christmas ad putting the grocer's festive food under the spotlight.

Rainey Kelly Campbell Roalfe/Y&R created the spot, which, unlike the rest of the ads in the campaign, will only appear online. This year, M&S consciously moved away from creating a single show-stopper to making several smaller ads, which it believes reflect the prolonged celebrations around Christmas.