Marketing Store runs Superdrug's 'beautiful moments' tour

The tour will visit seven UK shopping centres
The tour will visit seven UK shopping centres

The Marketing Store begins a pop-up beauty boutique tour of shopping centres for Superdrug tomorrow (15 February).

The Beautiful Moments Tour is to launch Superdrug’s new skincare and beauty range, B.

It will visit seven shopping centres around the UK until 31 March, beginning at Metrocentre in Newcastle.

Shoppers will be able to try the B. skincare and make-up products, and have a free mini-makeover with a B. make-up artist. They will also be able to use a skin diagnostic tool to discover their ‘skin phase’ and enter a competition to win £200 worth of B. products.

The Marketing Store put together the concept, design, production, staffing and management of the tour. It has also created B.’s image and wider marketing strategy, positioning the brand as one that inspires women to "Live life beautifully".

Matt Walburn, marketing director of Superdrug, said he wanted consumers to experience the B. brand directly. "The Beautiful Moments Tour is an innovative approach, everything is on hand from expert advice, self-trial and skin diagnostics, allowing us to gain a real understanding of consumer needs. The tour will enable us to communicate the brand and provide practical advice so customers feel confident and choose B. as their preferred skin care and make up range".

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