Marketing budgets of world's biggest brands under pressure: study
Seventy-four percent of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.