Marketers have the power to fix media imbalances

Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.

by Joshua Lowcock
Facebook CEO Mark Zuckerberg testifies at a joint hearing of the US Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee in 2018 (Getty Images).
Facebook CEO Mark Zuckerberg testifies at a joint hearing of the US Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee in 2018 (Getty Images).

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